Systems of hard and soft franchises in the FMCG sector in Poland

Abstract Background The article presents the situation of franchises in sector fast-moving consumer goods (FMCG) Poland following transformation political system and transition to a market economy. first section this paper definitions theoretical bases franchises, both from viewpoint foreign national literary sources. second describes current status by taking account legislative regulations that facilitate conducting business activities type Poland. Research aims principal aim is indicate research findings based on analysis content franchising agreements for shopping chains FMCG operating Methodology revealed main differences soft systems hard franchises. encompassed involving 18 different trading networks sector. Findings Both similarities encompass multitude areas are conditioned contractual stipulations, ultimate decision relating participation or franchise should rely careful all elements indicated research, not only with regard costs level discounts, but also terms retrospective bonuses suppliers manufacturers organizer.